LRHC’s Brenna Bartruff Wins Nebraska Healthcare Marketers Bright Idea Award

Lexington - Lexington Regional Health Center (LRHC) is proud to announce that Brenna Bartruff, Chief Communications Officer, has been named the winner of the Bright Idea Award by the Nebraska Healthcare Marketers (NHM). Bartruff accepted the honor on behalf of the LRHC Marketing Department during the Nebraska Hospital Association Annual Awards Banquet.

The winning submission highlighted LRHC’s monthly presentation series at the Orthman Community YMCA, a community-focused initiative that began in 2023 by showcasing LRHC’s transitional care program. In 2024, the partnership evolved into a monthly event called Coffee Conversations, where local healthcare providers and staff present on timely topics and connect directly with attendees. The program also partners with local coffee shops, to provide complimentary coffee and rolls—creating a warm and welcoming atmosphere for community engagement.

“This award is a reflection of the incredible collaboration between LRHC and the Orthman Community YMCA,” said Brenna Bartruff. “It’s been a meaningful way to reach new audiences, support local businesses, and build trust in our healthcare system. I’m honored to accept this on behalf of our marketing team and all those who help make it happen.”

The YMCA has played a vital role in the success of the initiative. Riley Gruntorad, CEO of YMCA of the Prairie, shared:

“The partnership between Lexington Regional Health Center and the Orthman Community YMCA continues to be one of the strongest examples of what community collaboration can achieve. Together, we’re not just offering programs, we’re building connections that support the health and well-being of Lexington as a whole. One of the most meaningful ways this partnership shines is through our monthly Coffee Conversations sessions. These gatherings give our members—especially our seniors—a chance to learn directly from local health professionals, ask questions, and take proactive steps toward living healthier lives. The impact has been incredible, and it’s inspiring to see more people of all ages joining in each month. We’re deeply grateful for LRHC’s commitment to our YMCA and our shared mission of helping our community grow stronger in mind, body, and spirit.”

The Bright Idea Award recognizes creative and impactful marketing strategies that elevate healthcare organizations and their connection to the communities they serve. LRHC’s recognition underscores its dedication to innovative outreach and meaningful partnerships that enhance the health and well-being of the Lexington community. This marks the second time Bartruff has received the Bright Idea Award, with her first win in 2019, further highlighting her continued leadership and innovation in healthcare marketing.

For more information about LRHC’s community engagement initiatives, contact the LRHC Marketing Department at (308) 324-1626.